WEBINAR: Don’t Write Like a Scientist - How to Capture Your Reader’s Attention

Scientific writing is often needlessly complex and hard to read. On the other hand, good research communication is all about conveying ideas that will have profound impact on human lives; it demands clarity and simplification. But the academic register used to give an intellectual “feel” to scientific writing is peppered with formal grammatical structures, confusing jargon, and complex academic phrases.