How should I position my moderator variable? (Independent Variable = Transparency) (Mediators = Trust and Reputation) (Dependent variables = Purchase Intention and Brand Attitude) (Moderator = Awareness of issues) Abdel RazakSat, 12/29/2018 - 17:04
For my thesis, I am researching the role of transparency on purchase intention in the fashion industry. I am also interested in testing the moderation of Awareness on Purchase Intention. However, I am struggling on how to position my moderator variable. Does it make sense to have a direct link between Transparency (IV) and Purchase intention (DV) and to test moderation in between? Or does it make more sense to test the moderation through the mediating variables, so between trust and purchase intention and corporate reputation and purchase intention? Or perhaps between my IV and mediators?
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